Supply Chain Now Episode 288

For Episode 288, Scott and Greg welcomed Adam Robinson with Cerasis to the Supply Chain Now Studio in Atlanta, Georgia.



[00:00:05] It’s time for Supply Chain Now Radio. Broadcasting live from Supply chain capital of the country, Atlanta, Georgia. Supply Chain Now Radio spotlights the best in all things supply chain the people, the technology’s the best practices and the critical issues of the day. And now here are your hosts.


[00:00:29] Hey, good afternoon. Scott Luton here with you, Liveline Supply chain. Now welcome back to the show. You got to stay tuned to. We’ve got an outstanding show in the hopper lined up for you today as we spend time with newsmaker Adam Robinson of cirrhosis. And we’re looking forward to a very lively conversation with Adam and the gang here. Quick programing note, like all of us, here’s an supply chain. Now you can find us wherever you get your podcasts from. Make sure to subscribe. So don’t miss anything. Let’s think a few of our sponsors allow us to bring the best practices to you. Our audience. Vector Global Logistics U.S. Bank Epic’s Atlanta Verusen Supply chain anymore. You can check out each of our sponsors on the show notes of this episode. Let’s bring in my fearless co-host on today’s show, Greg White Serial Supply chain, tech entrepreneur, kronic disruptor and trusted advisor. Greg, how you doing?


[00:01:22] You sound good. I thought was like an octave down this morning. Now. Now I think you sound good. Okay, good. We’ll check it out. Don’t breathe already for radio. Yeah, that’s right. So let him breathe.


[00:01:33] Now, don’t forget. So our audience can already tell. We’ve got our equal in terms of liveliness and yes. There in the studio with us here today. So welcome in Adam Robinson, marketing manager. Sarah ACIS and host of the Freight Project podcast, which we love. You can find that everywhere. Adam, good morning.


[00:01:51] Good morning. Thanks for having me, guys. Longtime and Myer and I feel like we’ve brought the powerhouse of worlds together.


[00:01:57] Yeah, likewise. Yeah, no doubt. Well, and vise versa.


[00:02:00] You know, we’ve been tracking you what you’ve done and in the content and the ideas that you share with industry as well as some of the news you’re making, which we’ll tackle in a second. Yeah. And clearly, you’re we’re kindred spirits. You love to do that stuff in it. And it shows it. You can hear that and you can see that in your content. Yeah.


[00:02:18] Yeah. I can’t believe we get the money perhaps out of this stuff. We have paid to do this stuff for fun. But yeah, I mean, honestly, in a supply chain, if you do have a passion for it, you probably won’t stay in it long. That’s right. It’s one of those things. I think if you don’t come from the industry and you get into it, you never leave. You get addicted to it. It’s a big part of the economy. It touches everything we do. So they are exciting. Got a lot of legs lately.


[00:02:38] It’s it’s exciting. At the same time, we have this new concept for one of our shows. Supply chain is boring.


[00:02:44] Hey, go right to the heart. Isn’t that isn’t that. But it’s boring if it’s good. Isn’t that how it’s all?


[00:02:49] Well, I think I think it’s kind of an ironic title, right. I mean, because it’s anything but. That’s right. But I think if you look at it from the outside, people are going, as Scott has said. People listen to Supply chain podcast.


[00:03:00] Right. Right. Well, if it’s any indication how boring it might seem. We just, you know, have a new customer that does snowplows the front of snowplows and people then, you know, put it on their truck. Oh, yeah. That’s the kind of stuff you don’t ever think about that’s still gotta supply chain. So we need to use it.


[00:03:15] It’s hard to believe that there’s a business for so many things right now.


[00:03:19] Yeah. I mean, in Texas, in Atlanta, we would never think that there’s a business for snowplow.


[00:03:23] Yeah. Thank goodness we would use those snowplows for different purposes on the interstates.


[00:03:28] Yeah. Rustling up some cattle. Yeah. Or Verusen that slow driver move that drives for you, right? You’re going under 80 in Atlanta and there’s a snowplow behind your hot excess speed. Love it.


[00:03:39] All right. So as our audience, if you can’t tell, this is gonna be a fast moving conversation. So lots of passion in the room. Hang. I really have been excited about making this this episode happen. So, yeah, we’re gonna dove into Adam’s backstory and so his perspective here momentarily. But first, we’re checking in with Malcolm and the whole news team at Supply chain now.


[00:03:58] Greg, what’s going all this news specifically for Steve Carbone, who who he and and Kristi Bishop constantly ask us, okay, to make sure that we have a news item when we open the show. So for you guys. All right, Tina. That’s right. That’s right. Hey, you know what? I love it when we hear from from the audience, from our listeners, that, I mean, they they do give us insights as to what they want to hear.


[00:04:22] Yes, that’s great. I mean, that’s who. That’s who. That’s who our customers really are. All right. So USMC, hey was recently ratified by the House and the Senate, and it’s going to signature today. Oh, excellent. And we’ll be right. It will be signed by the president. And the interesting thing about that is there’s already hope for the Mexican economy. It’s it’s been in recession. They’re hoping for equilibrium. So a stagnant, acommon economy this year and then looking towards some upside because of the ratification of that. Look, I think virtually.


[00:04:59] Everyone agrees that this is a good thing.


[00:05:02] Usmc is the U.S. Mexico Canada Trade Agreement that replaces NAFTA, the North American Free Trade Agreement. We’re doing OK. We’ll see.


[00:05:12] That’s this is important stuff. This EFT sirens just for that or this inflammatory rhetoric over here. So you were. And fires left and right. We warned you we’re out in the thick of things here in Atlanta.


[00:05:22] So, yeah, yes. As we told Adam, the most dangerous intersection in Atlanta, the Mexican army is on fire. Appreciate that, guys. Thank you. Thank you.


[00:05:32] So anyway, so that the you know, the thing that we’re all hoping for is that this accrues to the benefit of all of the economies. It relieves a lot of the strain of these economies working together. It accomplishes I think the goal is that it accomplishes what we hoped NAFTA would accomplish. And I think the economy and and world trade has just outgrown NAFTA. And it’s time for a new agreement. So, look, I’m a big fan of this. I think it’s great. Whatever’s great for Mexico and Canada is great for the U.S.. You know, we’re big fans of our southeastern U.S..


[00:06:11] Well, there’s a lot of freight going back. And trade is right, you know, and the better that the Mexican economy is, they’ll lower their unemployment rate, which is better for crime and those kinds of things. You know, we all know if you ever move anything from the U.S. into Mexico, it can sometimes cause a lot of delays fraught with danger. Now we’re going to see an immediate impact, but if their economy is improved, that maybe our freight moves in total are more efficient. So in turn, it improves our economy as well. So, you know, we think that’s the biggest deal in those trade deals that we’re signing. We’ve got to make sure it’s mutually beneficial for everyone, not just one sided, perhaps. And I think they’ve achieved that here, even in a tough political environment. And so we’ve got to look at that as a country and see that as a win.


[00:06:51] Yeah, no doubt. And and there’s a lot of production, obviously, as well, not just freight moving back and forth, but a lot of companies that either are U.S. companies or companies that do business with the U.S. they have McKeel Doors or or other facilities located in Mexico to produce goods that are ultimately consumed here in the states. And anything that helps that, you know, ultimately helps our economy.


[00:07:16] Well, you know, both of you all have alluded to this, but the headaches that less than efficient relationships between countries, especially here in North America, it just adds to the stress and the complexity that supply chain practitioners have to fight each and every day. So the easier we can make it for them that everyone wins. Right. Everyone wins. OK. So it also tees us up for more growth, which, you know, we depending on what source you’re looking at, the economy, you know, might have some varying levels of of headwinds ahead of us in 2020 and beyond. So let’s is that unless anyone has questions, OK?


[00:08:00] No, I think I think it’s you know, it’s just a quick heads up. Yeah. Right. So I think it’s it’s good that it’s good is getting done.


[00:08:06] It’s good stuff getting done. We need that. You alluded to the environment and not to get political, but this stuff got, you know, business supply chain, the economy, nothing stops for whatever is taking place. So it’s good to see you still got to brush our teeth. That’s true. That’s right. No matter what’s going on. So I guess you don’t have to. But if you should, if you want teeth, you should. Adam, I’m bringing you home to tell my kids. We gotta get that through. OK, so let’s let’s dove right into cover our feature segment here today.


[00:08:35] We’re excited Greg White to have Adam Robinson, marketing manager with Sarah Assis and host of the Freight Project podcast in studio with us here today. I will tell you in a second what brings them to Atlanta. That’s pretty cool. It’s a pretty cool story. But first, Adam, let’s start with you know, let’s paint a picture of who you are. Tell us about where you grew up and and you guys give us some dirt on your upbringing.


[00:08:56] Yes. Sheer was born in Tulsa, Oklahoma. And I live there. Tell us about 12 living in Tulsa, Tom Clanton and all the time. And Williams, Garth Brooks a little bit. Reba McEntire. Good stuff. My parents were friends with Garth in the early days. Really? Yeah. Yeah. I went to Midnight Rodeo with him and his wife Sandy before he got with Tricia. Of course, left her for Tricia. Oh, wow. I should go in there. Sorry. Yes. But, you know, my grandfather was a railroad conductor, actually. So what railroad? I want to say BNSF. Yeah, but that could be a different name earlier. Back in those days it would have been just Santa Fe back then probably. And you know, he always wore as overalls. He always looked like a train conductor. Use a heck of a guy so you can say freights been in my blood ever since I was born thanks to him. But, you know, my mom got a job. We moved to San Antonio when I was about 12 and didn’t have any sports teams I could claim in Tulsa at the time the thunder weren’t around. So I was a huge Braves fair, not a Tulsa hurricane fan. Oh, well. To because that’s basically what our NBA team was back. Right. But there were Oral Roberts. I guess you got room for them. Yeah. Hey, Braves, the big brace fan growing up. Absolutely. Well, you can pick one year in Oklahoma is the best team at the time. What was the Braves? It was nice when they finally got over the hump. And, you know, Gregg got him one and only five. That was beautiful. Oh, that was a beautiful city. Not forgotten.


[00:10:20] We had a Twitter exchange where I knew that. But I don’t think we it it was lost on me. So we’ve got a fellow Braves fan and clearly a diehard. It goes back a ways in the studio. Absolutely. All right.


[00:10:32] So let’s take a little departure. Oh, boy. Right. Little this dude knows Braves history like. No, no, no, no, no, no. Not a quiz. But, oh, you know, players and pitchers report, what, in two weeks? Rightly so. Moving fast spring training.


[00:10:46] Give me one bold move that the Braves can make today. That would you, after losing Josh Donaldson. Right. Braves are still even with the Morris Marcell izuna pick up. They’re still, you know, looking for some extra firepower. What’s give me one move that we can make the data?


[00:11:01] Well, I don’t know if it’s possible, but yeah, they they need a a slinger. I mean, everything’s going back to pitching, right? We had those waves in baseball was pitching in the 90s. And then the big boom when McGuire and Sosa came out. And whatever reason and why that happened, well, maybe kind of not know. Or we do know. So it’s nice to get the pitching back. So maybe a big move for a pitcher. I love it. Like another ace. Yeah, like if. Can we get Strasburg somehow? Probably not. He’s locked up pretty big. But the angels are looking pretty good this year. Mike Trout, not even in his prime, I don’t thing. And then they boosted up on some pitching. And I just think that’s where the league’s going. You know, so precision hitting requires precision pitching. I wouldn’t want to be an MLB player right now. It’s a tough game.


[00:11:44] Well, especially after this past season, because now you’re going to have to guess what the pitches.


[00:11:48] Yeah. Yeah. Yeah. Hitters. Hitters won’t have that. However, they won’t have the signal are so weak.


[00:11:55] We could probably talk baseball quite a bit. Love. I love a Phillip Braves fan so much, especially worth where they’re moving to and kind of. This young nucleus of a team. So much energy and excitement around that team right now. So let’s let’s talk with a grown up and tall, so.


[00:12:12] Yeah. Move to San Antonio. OK. Became a huge Spurs fan as a good time. I moved there about 94 and Tim Duncan came in 97. And then him and Gregg Popovich just rattled off a 17 year run that no other team in any sport, even because they played with logical, smart basketball. And a lot of people like to make fun of why they call him Mr. Load Management, because he doesn’t play as many minutes as like LeBron or something like that. Right. But you can always obviously blame Gregg Popovich for that new move today. So, you know, I kind of appreciate the utilization of your assets in the best way possible so you can win.


[00:12:47] You know, basketball can be exciting. Nobody wants to do the full port caret, full court press or play defense per say. But that’s what wins games. So I like winners. It was fun and convenient because they were in San Antonio. And then I wanted to head out, head over to I was gonna be a doctor. But then my first station in senior year, I went to a pre-med magnet school called Health Careers High School in San Antonio. And I went to the E.R. is my first rotation and immediately said, I do not want to be a doctor after seeing a lot of blood for the first time.


[00:13:19] So I said, OK, go to U.T. Austin mainly because if you’re in the top 10 percent, it’s automatic. So it was easy acceptance when my best friend and I worked at Smoothie Kings, believe it or not, and managed three of those in Austin. And I had a lot of fun at school. I didn’t take college too seriously, unfortunately, but I made it.


[00:13:38] And you wrote the triage in the smoothies. Oh, disasters. Get them on the gurney.


[00:13:46] Well, fortunately not. But that was a pretty high powered smoothie.


[00:13:50] But I’ll tell you what, I probably learned the most in my experience working it, just making, you know, the Smoothie Kings profitable, you know, spoils quickly.


[00:13:59] Yes. So I’m with you. I waited tables grown up. That’s a very humbling experience. But at TI, nothing team one. You should do it. Everyone should do it. That’s what you’re EFT service. Give you that service mindset.


[00:14:10] And before that, I didn’t do Smoothie King but bag groceries at my local Winn-Dixie for four thirty five an hour. Nice. And that, you know, it’s all about if you can if kids can learn the notion, this notion of customer service. Right. What folks pay for what they expect early on. To your point. It can’t teach you up for the ride.


[00:14:28] It’s everybody’s in customer service, no matter what your job. You know, and we’re coming out with a new concept, a video podcast, kind of like what you guys are doing here later in the year called delivered. Right. And so we’re all trying to deliver something. But at the end of the day, whether you work in freight marketing, if you’re a CEO, your job is to give your customer that great experience, to deliver that experience that we’re all delivering something, whether it be a podcast live here or or freight or delivering something extra. So, you know, service mindset is. Pretty critical. Right. And so, you know, now we we moved to Pensacola for a few years there, and now we’re we’re in Frisco, Texas. Me and my wife, I got two kiddos. Mason and Finley may not look like it, but I’m approaching 40 and I do have a teenager and a very sharp daughter that plays. She’s 9. She turns 10 in May, plays four different instruments. Wow. Yeah, I think. What are they? She plays the guitar. She plays the piano. She plays the bass. And I guess the acoustic guitar is pretty much the guitar. So she’s made making entry, basically.


[00:15:31] I hope I’ll try to get some of that Taylor Swift money. I can’t do this podcast and supply chain gig forever. Yeah. All right.


[00:15:37] So I got to keep you in the manner to which you be kind of becoming president. I just want to be your manager.


[00:15:41] So speaking of gig, what what. How did you land your current role? Sarah?


[00:15:48] Yeah. That was interesting. So, you know, after Smoothie King, believe it or not, a real estate agent saw me working there. He kind of came in every day and he would just really appreciate it. I think that level of detail and service that I put out there consistently, he said, hey, come and work for me as a real estate assistant. I did the contract a close part. So really kind of paper intensive. And he’s one of the top realtors in Austin, Texas at the time. And I learned a lot from him. Thank you, Edward Farmer. If you’re out there listening, I’ll do it. My theory is now I’ll just send up to a tweet. But, you know, so I did that for a little while. And then I met this company called HRR Trust. They were doing these seminars across the country at real estate offices. And ours was Keller Williams. And I got to know those folks. It was kind of a startup. And what they did is they were a PTO model. So sort of like admin staff in those companies. You know, we’re used to hiring 50 people, smaller companies that didn’t, you know, have a big group to get good health insurance or they took care. Their payroll helped really streamline some of those administrative functions, small companies.


[00:16:48] But there was a pretty big underserved market in the real estate agents and the ten ninety nine folks. And in 2003, we didn’t have Obamacare. And, you know, you’re still rated on your preexisting conditions. And if a real in America, the average age is 55 and you’re an American, most likely you have something wrong with you. And so your insurance, even if you’re very successful real estate agent, costs a lot of money. So what H.R. trusted is they really kind of looked at them and said that’s a pretty big underserved market. It’s very risky, too. But what they were able to do is sign up these ten ninety nine agents and kind of make them an employee of H.R. Trust, leased them back to their business run payroll and get them more secure health insurance. Now, when I came on board just as a sales guy, they had about 42 salespeople. They would spend a lot of money going across the country, doing these seminars, putting ads in newspapers, that kind of thing. And in 2003, after college, I’d a fraternity brother, I kind of said, this seems inefficient. This seems expensive. We’re not really signing up customers at a good clip. How can we do this a little bit better?


[00:17:49] So 2003, you know, it was a big deal, but we were able to get all of the real estate agents email addresses by simply contacting the National Association Realtors and saying, can I get your e-mail addresses? And they’re like, give us money. We’ll give you money. And so my buddy was able to set up servers that emailed them 24/7, which is probably technically spam in today’s it is now. But it’s such an underserved market that it really took off. We got a ton of response and pretty soon I was heading up the sales and marketing. They promoted me. And so I said, all right, I was going, well, we’ve got a good response. Fortunately, we were had to let a lot of salespeople go. We didn’t need them anymore. We didn’t have to spend that money. We made it more efficient. And then we found out another problem.


[00:18:34] Once we got them interested, they had to fill out and fax paperwork. So I went back to my fraternity brother and I said, hey, man, can you build me an online forum? Back then, there were the programs today. Yeah. We should probably explain to our listeners what a fax is. Yeah. Yeah. You know, unless you’re in freight forwarding, you probably don’t use for. That’s right. And that’s going to go away. Yeah. Right. Right. But you know, it’s it was an inefficient process again. And so we streamlined it and we went from about a million dollar company to an eighty five million dollar company. You know, when the problems happened with the owners, we went to a third party self-funded health insurance program. You’re usually supposed to give that money to a trusted third party that the owners can’t touch. And that did not happen. They took the premium monies and unfortunately, they went to jail. So I I didn’t have a job at that point. All of a sudden had a brand new baby boy. And me and my wife moved to be near her father in Pensacola. And that’s where I went into the world of media working for the Pensacola News Journal, selling ads actually sell the employment job ads. Six lines, four hundred fifty dollars in an upsell on And so that was about 2006, really got interested in digital, helped him transition from print to selling digital ads. We were really successful for that paper and eventually working for the newspaper industry. And Gannett get you laid off and not everybody.


[00:19:55] But at the time in Florida, the classifieds. Was hit pretty hard. The newspaper industry was doing pretty tough and had to restructure. I was younger. Most of the other managers at the time were older. And my boss at the time, Bobby Rice, said, look, this is going to hurt today, but I’m gonna let you go. I’m gonna lay you off. I’ve gotta lay off somebody. But you’re young and this is gonna suck today. But I’m telling you, you’re gonna look back and be thankful this happened. And sure enough, you know, I got us moving back to Texas where we’re from moved to Frisco. Been there ever since. I worked at a social media startup pretty quickly and eventually kind of went out on my own. And I wasn’t doing anything in the summer of 2012, but serving a few clients on the side. And a headhunter came along looking for Sarah Sissi’s first marketing manager. They’d never marketed the company before. Well, and I didn’t know if I was going to take it, but I kind of did some research in the industry about seven and a half years ago now. And I said, I’m about to kill fish in a barrel when it comes to search engine optimization because there may be a lot of podcasts in content now in Supply chain and I know a lot of companies have a far, far way to go. But then I said, wow, I could probably own this if I just did what I know how to do. And that’s producing content. That search engine optimized content that’s helpful to the target audience. Being open handed, being a connector and giving them value. The process of selling a three P.l is a very consultative solutions based conversation. And so content is perfect for that. You can answer their questions. And so when people get on the Google machine and say, what is LTL freight class, we’re gonna be number one in the world. And we’re a much smaller company than some of our competitors. And so it led us to have a really big competitive advantage.


[00:21:36] And your identity is much bigger than your company. It is. Well, we I mean, don’t you think? Absolutely. That’s a good part of any growing company is to look bigger than you are. I used to love that. I mean, I’ve worked at companies and had companies in the past where somebody comes to our corporate office and they go, oh, we thought you were much bigger than this.


[00:21:54] I get that all the time. You know, I started getting pretty soon in a couple of years after I started messages from people like the V.P. of FedEx and the other big companies. And they’d be like, how are you beating us on these keywords? How are you eating our lunch? And I go, I know all the secrets. And they said, well, how many peoples on your team? How do you make all this happen? How do you put out a weekly podcast, a blog, a day, two videos a day, a white paper every other week? How do you do that? You must have an army. And I go. Not just me and my video guy, and that’s it. And if I’m telling you, if you can, obviously my career, that story there that I’ve crafted very carefully is it’s really just built on efficiency. You know, what are they trying to do in the supply chain? So I think that’s why I love this supply chain, right? Yeah. On the side in my personal life, I play a lot of Minecraft. It’s a logical block based, a big game. One step in front of the other. And if you can make things efficient, you can do a lot of powerful things for not a lot of money. And it’s just kind of a challenge in a game for me to see how I can outpace people. And really reminds me, if you’ve ever read Malcolm Gladwell’s David and Goliath, right? Yeah. Where they talk about in basketball, the full port, the full court press and teams who did it like Rick Pitino at Louisville, were very successful. Now the purist hate that, right? They hate that’s not the way the game should be played, but not breaking the rule. Right. And it’s hard it’s hard to stick to that discipline. And if you can execute every single day and not let it go as stay with your strategy, you’re gonna outpace a lot of people who you shouldn’t be out.


[00:23:25] Yeah, I liked personally like Oliver Purnell at Clemson than his diamond press. I do. Coast to coast, coast to coast. Unfortunately, he moved on to pick up in Minnesota or Chicago. But that diamond pressed to your point that you apply so much pressure. And of course the whole offseason you’re training conditioning to outfit for people, to outhustle people, to outlast people, right? That’s right.


[00:23:52] What has a lot to do with the personnel you have destroyed? We had a very short high school team. Right.


[00:23:56] I was the tallest guy on the high school team at 6 foot 2. So let’s talk basketball about it. So you’re 8 foot 3 or something, Greg? He’s 8 foot 3 to me. Yeah, I’m 5 foot 1 re-recording that. I don’t like people now. We’ve got a box. Okay. Yeah. I’ll never know.


[00:24:12] But you’re right. You got to get at it. Build the engine around the team you got. Tell us about what the company does.


[00:24:18] Yeah. It’s a company started in 1998. They did a magical thing back then before Google was even invented. They had their web based E.M.S. onboard. So, you know, they were able to have people not install software. You could go online and you could at that time, LCL, it still is a very complex puzzle. You could put in your information of your shipment details and it would match you to a bunch of LTL carriers. And I think what’s unique about Sarah this is that it’s not just a TMX where, you know, API is come in to a carrier, although there is an option for just that where you can use your rates. But we also offered services or offer services that negotiate those rates on your behalf because often the mid-level market. Shipper, and that’s who primarily the LTL shipper that Sara says serves not the $50 million freight on freight spends or that even the 20 million. But if you’re in that, you know, five, you know, one to ten million dollar freight spend and you’re maybe a distributor out of motive, aftermarket manufacturer, and you kind of have some of these these freight things that, you know, might seem boring and nobody thinks about like the snowplow company. You know, they’re really struggling to find the talent in-house and even afford that talent to justify having them on board because their freight spend is relatively low and it’s tougher to get those rates when you’re spending that low.


[00:25:36] But you can’t get those rates if you get buying power from freight because of Sarah Sissi’s national pricing with these carriers, or if you have a higher spend and we can go to each lane and negotiate those on your behalf. So we give that tool for it to be efficient for the shipper at a book freight. You know, we integrate into all of their systems, so it’s sucked in automatically. So you don’t get details wrong. And if anything happens after the fact where there’s a claim or an invoice issue, we’re gonna go on their behalf again and make sure we get that done on their behalf. And so you have an instant freight management team at a fraction of the cost, really didn’t want you to try and find that talent or hire it. And so we’ve continually added on new features. We were one of the first to market to offer all the major e-commerce platforms, you know, Magento Shopify press to shop with commerce, that kind of stuff for LTL. You know, as the world changes and people expect an experience that’s as seamless as Amazon typically in the LTL environment. You didn’t have e-commerce because you didn’t know how to set it up. And this allows you to kind of instantly be on the level playing field of an X sectional experience where, you know, they’re able to manage that process. And they most recently, obviously, LTL shippers are going to have partial needs as the parcel volumes increase.


[00:26:49] So we’ve added LTL to parcel rate comparison in real time. And now I think what’s really most attractive in addition to our reverse Logistics product is that final mile side of things. There’s more LTL shippers shipping to consumers at home. We’re talking more about fridges, couches, that kind of stuff. But also imagine the equipment that goes into those little labs, right? And they also need a final mile solution. And so what into into like the labs, right? So like imaging equipment or something that’s really big and that it’s been really difficult for a traditional LCL carrier to get into that small office and radical lab. Yeah. Medical lab. Imagine imagine a big truck trying to get to your office here easily. Be tough. But yes, we experience that actually. Yes. He kind of really need a special’s final mile provider. And so what the the Sarah RSUs system does is it takes that first leg, which primarily might be 95 percent a traditional LTL carrier, but then it automatically hands off into a a final mail carrier. And so that whole process is seamless. And so it’s all about, as I said earlier, delivered. Right. You’re delivering an exceptional experience. And Sara CICE has been there as an advocate, as a partner, weirdness companies. You’re a p0 for freight. p0 for freight. Hey, you are circling like that.


[00:28:01] I mean, that’s what it that’s what it sounds like, doesn’t it? I mean, it services you basically say, I want my stuff to get to where I want it. Use Sarasota’s. Take it. That’s right. You handle it. It’s kind of like saying, OK, I want to hand over my employees and all the administration of health care and h are an employee handbooks. I want to hand that off to you trying to add or or 80p or whoever. Yeah. Handle it. And essentially what you do is you take that on for these companies. And I got to tell you, I think that’s a really valuable service because brands today, retailers or direct to consumer manufacturers brands today, they’re very good at what they do and they’re terrible at what is not their core business. That’s right. And why specialize? I mean, if you are LVMH or if you’re, you know, pick pick a brand, if you’re Harry’s razors. Right. Or or whatever. Or Wayfair. Right. Right. Wayfair, get. Be good and be great at what you’re good at.


[00:29:00] Know one thing that theme song is, say, the next 18.


[00:29:03] Can’t believe you even mentioned it. It’s already in my head already. And I had. Thank you. Thanks a lot. You’re welcome.


[00:29:08] You know, it’s the hedgehog concept. The good to great hedgehog concept. Do what you’re best at. Right. And be better than anyone else in the world. And that’s how you make your money.


[00:29:18] Yeah. Yeah. One thing. I think that’s what’s most unique in this space is that technically your freight broker. Right? Technically. But, you know, we’re not transactional. We’re very strategic, you know? Yeah, yeah, yeah. Yeah. And so I think I think that’s what has made us so valuable. You know, hence the big news that we feel. Yeah.


[00:29:33] So let’s talk about that, because that is what made you so valuable.


[00:29:36] And therefore, yeah, we’ve been acquired by Global Trends, which is the, you know, the eighth largest freight broker in America. And specifically, I think they were interested in some of that final mile reverse Logistics capability and the prowess with LTL. So, yeah, it’s very exciting. We just got that announced, I think a week and a half ago. And I met my new CEO, Rene Krug on Monday. And she’s great. And I can’t wait to see what the two combined efforts are gonna do.


[00:30:01] Mm hmm. Yeah, well, it is. I think it opens doors for both companies. It opens doors. But they’ve also been on this is just their latest home run. Yeoville Trans has been owned quite a streak. Eleventh acquisition in two years or three years, BlueBell.


[00:30:17] We’ve had their executive chairman, Bob Barot Farrell a couple times. And that’s when we first took notice of of their leadership culture. Some of the advantages, I think twenty nineteen was their year of technology. I think internally. So to see it see the news as it was published that you are joining forces, man. To your point, Greg, it does open all to all sorts of opportunities. So so any anything you can share around what may be the corner around the corner for this newest partnership?


[00:30:48] Yeah, I’d like to make note to our audience that there is no PR person off camera to to knock down what you’re about to say. All right. So you got completely free ready on adult go for it. Well, I think even if they were, I think they’d agree with kind of some of this, if you noticed. Perfect.


[00:31:04] Appreciate that. But, you know, I think for us, it just makes sense. I talked about that national pricing, right? Yeah. Bigger buying power as an LTL shop at Sarah BCIS truckload happened.


[00:31:15] We did that for our customers, but was more like I don’t wanna go any one. Where else right now can you help me? We are opportunistic. Right? Yeah. It was more of that’s not our core. We’re good at it, but we’re going to help our customers. We don’t want to just have them go somewhere else. They’d be silly. But global trends is the flip side issue, right? They have full truckload and they’re darn good at that. And with LTL, LTL happens at their shop too, but it’s a little bit more transactional. So they’ve been very strategic on the full truckload side. We’ve been very strategic on the LTL side. And pretty soon you’re going to see the landing mile. Oh, yeah. I think that’s the big one, right? Is is that final mile piece. And I think that’s what they were most interested in. And that reverse Logistics piece and e-commerce, because all three of those go hand-in-hand. They actually almost can’t be separated so that that suite of products is going to be very attractive. And I think pretty soon what you’re gonna see from global trends and Sarah Saracen’s LTL full truckload, you’re gonna probably see some more focus on partial as well. And I think Renay is the right CEO for to lead us into that vision.


[00:32:16] And I think with those combined efforts, you’re just going to get more greatness out of both. And I think what I want to bring from a marketing perspective, when we all join forces and become one big brand, is just to let the folks know that you have a partner long term, that you’re not in this fight alone and that you’re gonna be able to achieve your goals because we’re there with you and to continue kind of that spirit of being a good company for people to deal with. Because if you’ve been afraid at any point and it’s getting a lot better, the word freight broker can sometimes hark in this sense in a freight manager that Digitas trying to get margins. They’re trying to gouge me. I don’t need them. I could do this on my own. And yeah, maybe it can. But can you do it as well? Can you do it as efficiently? And when you get numbers that are in the millions of freight, it gets harder and harder and harder to keep that talent and to do it quickly. So I think it’s going to help shippers at large. And I’m I’m really excited to see what we’re gonna do.


[00:33:07] We are, too. We are. Really need to see. These two companies that we’ve been tracking for quite some time join forces, so congrats.


[00:33:13] These are bittersweet for me, right? I mean, the last seven years I have been WSIS and Adam Robinson. Just like that. And, you know, I’m on these videos. I’m on this podcast on as a representative of Saracen’s. And even our owner, Ludde, Steve Ludvigsen, he said, I can’t you know, I’ll have no qualms about the brand going away. And I was like, what kind of do. I kind of do.


[00:33:33] He doesn’t have qualms because he’s getting a multimillion dollar check.


[00:33:36] That’s why he doesn’t have any qualms about it. That’s so true.


[00:33:39] So let’s let’s switch gears from that good news to some more good news. So till share with our audience what brings you to Atlanta.


[00:33:46] Yeah. Well, so a couple of months ago, it was brought to my attention an award called the Alliance Award. And it’s put out by Logistics management in partnership with s.m C-3. And I just had the jump start conference. Essam C-3 is a great Atlanta company. Yeah. Right. Yellen. So, you know, they’ve always been a provider of some of their products to us for our ratings. So we’ve been going to jump start. Our carrier relations team goes there for forever. And so, you know, we put together the award is all about alliance and people working together. And I think we were able to tell some really cool, compelling stories of true collaboration and supply chain achieving amazing results. So we have a couple of resellers, agency partners that resell Saracen’s. One of them is Motus Logistics. And they had two customers that came to us, Fleck’s, Austin, Texas. All that we’d helped, you know, kind of reduce some of their their costs in freight.


[00:34:40] But as we kind of got more integrated with the customer, we were able to, you know, have the TMX integrate into their ERP.


[00:34:45] They started getting some of those details coming in without any errors, but because they have more of a dimensional kind of freight, which is a little bit hard to get accurate and because carriers actually purchased, Dimensionalize was so describe.. dimensional for our listeners who might not know LTL freight clas. Traditionally it’s a 90 year old class system at this point in MFC puts this out. Happy birthday.


[00:35:07] Yeah, pretty old, but it’s, you know, as it was based on things like ability, how hard it was to carry the weight and somewhat the space. It wasn’t really about the space, but more and more as LTL carriers are trying to remain profitable, as we’ve seen with bankruptcies on any MF last year in Celadon. And you know, they’re really starting to move towards this more dimensional pricing. So it’s going to be cubing that out. So it’s the focus is more on the space that it takes up.


[00:35:36] Pyeong with the weight huba adjusted weight is the old term. Yeah, right. That’s big in the food industry. And Parslow has been doing Dem pricing a little more for, you know, a lot more years than LTL has. And I think ultimately it’s really apropos of blog we published today on Sayres Forward Slash blog promo. You know what LTL freight class and how we’re kind of seeing as hybridized class system with the new dimensional pricing. And so these new customers were had freight that was more apt for dimensional pricing.


[00:36:06] And and so, you know, they were having issues with maybe not getting those accurate or they were getting a bunch of Ridgway’s and reclass is. And so they had to spend the man hours and the touchpoints to to deal with the auditing and kind of capture that back and get it get it right. And so Motus, one of their veep’s JAHREN clop, Stein, who represented us on a panel yesterday at the conference. You know, he had this idea. I said, well, the carriers have dimensionalize hours. What if the shippers have dimensionalize hours? And so he reached out to a company called Freight SNAP. And in working with Freight SNAP, our Sarah WSIS technology department, we have an in-house team. So that gives us a lot of power to do these kinds of things. And obviously, these trustor cost customers trusted him. We were able to kind of bring Motus, the seller, the two customers, Sara sis- and Freight SNAP together, where we integrated freight snap into Saracen’s. So when that dimensionalize are at their location, capture those details. Then it automatically went into the Ryder and it decreased their amount of instances of freeway’s and re classes considerably. They will they add an extra 5 percent of savings overall in freight reduction. That’s a big deal and it really took that true collaboration, putting the customer’s problems at the heart of it and using technology and the resources that you have and getting a little creative to get those results. And I think that is most likely why we won the Alliance Award for the first time.


[00:37:25] Congratulations. SABC Three is a well respected organizations with decades of service industry happened to be headquartered in the metro Atlanta area. Think in Peachtree City technically and that jump start event is a well attended annual event. A lot of great best practices. Always great keynotes in exceptional transportation networking, which I’m sure you all enjoyed this week.


[00:37:46] Absolutely. So congratulations. Let’s talk podcast. Yeah. And we could probably talk about this for hours. So I want to I want to capture this kind of an assignment because I really value your past. If you can’t tell. Not only does Adam bring passion to the table and professionally, he gets marketing, he gets content generation. He gets like. Broadcast journalism feel. But man, you can just tell by listening to you wanted your stuff. You know, the industry just listening, the insiders, the companies, you mentioned the developments. You will. It is just like flowing out of you. So let’s talk about this freight project podcast and let’s talk about namely, what was the genesis when when you launched it? And why do you do it?


[00:38:31] Well, you know, I think podcast in general in the consumer market, the world were just sorta taken off. This is about 2017. I believe. No. 18. 2018 is when we first launched it in August, first episode with Mr. Steve Ludvigsen, the only one because I am not sure he likes to be on the bottom.


[00:38:49] Is that right? He gets a little nervous, but he’s good at it.


[00:38:53] That’s like a lot of people. Lot people get nervous, but they’re natural communicators. Yeah. He’s got to convince them that, you know, the folks won’t hear him.


[00:38:59] Well, all you gotta tell him is we’re recording this and we’ll edit it for you.


[00:39:03] And then they’re like, oh, yeah, that’s okay. That’s what I do. You know, adding part’s pretty fun, too.


[00:39:07] If I say 40 times, you’re gonna cut could 30 of them.


[00:39:13] Yeah, I think that’s actually his exact thing. He hates that. He sounds and he says the word quite a bit. I sing quite a bit. I say, you know, quite a bit as you only you only know those things cause you and I have to edit the podcasts themselves. But I think for me the biggest thing is that it kinda goes back to freight. Right. And there’s so many players around ultimately getting freight delivered and freight into the hands of your customer. There’s a lot of details that go into it. It’s a big umbrella and every part of the supply chain impacts freight. And you can’t, you know, isolate yourself from the possibility of what your audience is wanting to receive in the way of information. Their job title might be director of Supply chain. It might be CEO. It might be just freight co-ordinator. But they’re all going to have varying levels of understanding, varying levels of information. And I love to weave in not only some of the experts at Sarah sis- and their voices of what their day to day job is. I don’t think enough marketers get their people on board to state. Here’s what I do for my job. Here’s the value I give to customers. And as a marketer, I don’t want to tell that story alone. I want them to tell that story.


[00:40:17] It’s also a great way for me to continue to understand the intimate details of how our company operates and embed that in everything else we do. But I think the most exciting part is if I would take the first day of the podcast today, I’ve had no better education and I. Sure, you guys can agree by having some of these experts on and just hearing them talk about what they know and what they do. And it’s very important for me. I think a lot of people and companies, especially marketers, are afraid to have SMI competitors on board. And I’m not. It’s not about necessarily shutting out your competitors. Right, because your audience is going to know that’s sort of biased and you’re curtailing this and there’s some element to that. And all we do, and rightly so, that’s a function of my job. But, you know, if I can get people on who truly are smart and can add value, we’re the ones pushing it out. Yeah, my name’s on it. Their names on it. Services is on it. And, you know, I really just appreciate what they have to bring to the table. And we kind of do more of a a very big Q&A kind of format. I wanted to be really educational and listenable. Yes.


[00:41:20] I like. I love that word.


[00:41:22] Well, listenable. To do this job right, you have to be naturally curious. Yep. Right. I mean, you don’t do most of the talking. You know, sometimes that you shouldn’t you shouldn’t do most of the talking. But you have to be naturally curious. And I think, you know, I’ve been in the supply chain for this is my code word, Adam, over two decades. And and, you know, when I when I was in retail, I we launched paedos and we had this dark room with what I thought were really creepy people. We called expediters and they handled all of what you guys handle. So I just launched a p.O and then screamed to get it there on time and other people handled that. And just doing doing supply chain. Now, I have learned so much about the inner workings of transportation particularly. That’s probably the area where I was least educated. And it’s so valuable and so necessary today because consumers are more aware of supply chain. More than ever that they even say supply chain is astounding to me.


[00:42:29] And last year you started hearing it conservers saying Supply chain. That’s Amazon’s fault in a way, but in a good way, great weather, whether our whether we like the expectations they set or not. And some of them are tough to me, but we’re all trying very hard. And I think doing it quite well is that Amazon isn’t really a retail company. At least they’re selling part Daryl Logistics company and kind of like Wayfair. Right. And if they’re good at Logistics and their customer receives their product on time, it’s a good experience the entire way. They’re going to keep using it. They’re going to tell their friends. Right. So, you know, it’s all about that.


[00:43:03] It is. And I would argue just maitake. We had a great Twitter exchange here recently. Where? We’re we’re pretty passionate that the supply chain into an industry does not get there’s not enough awareness of it.


[00:43:15] We’ve gone in the schools dozens of time with a Supply chain win win project where we’re talking and we’ve all got small kids, but we go into a variety of schools taught third, fourth and fifth graders and they don’t. They’re very sharp, but supply chain soon critical roles in Supply chain. There’s not a ton of practical education around that. I’m letting them up those stones. But what that leads to folks like like me, where I graduate college, never having set foot into a warehouse or manufacturing facility, much less know what the opportunities are around these these incredibly world changing industries. So what I like about Amazon and what I would propose is happening is to your point, consumers do care. And then a lot of consumers are smart, but some are one or two. How in the world can something get here in two days or less? And I look at three things. We’re not incursions behavior, but look at three things we don’t like to whom we sit on our doorstep and it goes back in my account magically there. They’re curious about that. And for all the things Amazon is doing. And to your point to both y’alls point, holy cow. What the shortlist is, what they’re not doing. The one good thing from all of that I think they’re doing is they are putting a spotlight on all those things that take place and maybe not defining it. But a lot of consumers are wanting to know more about this industry. And that’s a great thing because this industry has got it is competing for the top talent, unlike not again, it’s not about 20 years ago, but these days it’s competing Gates, financial services, professional services, the tech that the non supply chain technology industry for the top talent, all these channel technology.


[00:44:54] Yes. Yes. It’s competing against technology.


[00:44:57] Right. Yeah. I mean that’s what that’s ultimately what Saracen’s are in global trends has to be as well. Right. Because you may work at a company Lu ships freight, but at the same time you it’s probably difficult to also have a technology team who can make that happen as efficiently as possible without spending a lot of money. That’s right. So, you know, it’s incumbent, I think, upon those technology providers, these big freight brokers, these big companies to educate the marketplace, to let them know how serious this stuff is. It ultimately is the backbone of our economy. Yes. You know, you started off at the U.S. NCA being ratified, and that’s gonna have a huge impact on the Supply chain in a positive way. And, you know, everything we do ties back to that supply chain. And so I think we’ve got to become more aware. But it’s also on us to make those aware.


[00:45:41] Yes, I’m with you. All right. So let’s shift gears and focus. We want to make sure the freight project podcast, you could find that wherever you get podcast from. You have one favorite channel where you get your podcast, Froome.


[00:45:51] I use Google Play, believe it or not. Yeah. Yeah. An Android phone. I’m an Android phone user and I always have been. I have.


[00:45:58] If you go to my LinkedIn profile, you will see my horrible note that I wrote to Steve Jobs, R.I.P. my bad. I’m sorry you were live then. And I basically it said that eventually because of Apple’s closed system of development, although it makes really great products and all of that, I think eventually that non openness will come to hurt them in the long run. Yeah. Well and I think Google did in the 80s. It did. That’s what cost him his job. He first and without.


[00:46:26] This is a much more open environment than it was in the 80s.


[00:46:30] Yeah. Not that I was around. Totally. I mean, you look at a bounce, right? The the most profitable thing that not the most profitable a big profitable part of Apple right now are those airports. And they purchased another company to get there. And that was not going on as much except, you know, where Steve Jobs was around is a very big closed system. And I think we’re gonna see more openness. But if you look at Apple, you know, where are they on VR, where Facebooks owning now with Oculus, where are they on self-driving cars? Google’s pretty far ahead with waymo and some other things with Tesla. That’s because I think they open up more collaboration and more innovative ideas and more diversity.


[00:47:08] And I think you’re going to see Mr. Cook, who’s a supply chain guy, by the way. I think that’s kind of one of the things that you’re going to see and why Apple eventually will price cut down those walls. But yeah, I like listening to a podcast on Google Play, but you can find it on Spotify, i-Tunes, all of that stuff everywhere.


[00:47:28] Yeah. You mean some waymo Wimoweh, just, of course, as you know, expanded some of their autonomous vehicles, operate a testing in Texas and one other someone Sherkin. I’m in Arizona. Arizona. Autonomous Trucking in Arizona, New Mexico and Texas. Yeah. So I’m not sure what’s the closest interstate where first go is looking.


[00:47:45] We’re Dallas North Tollway is a big one. But then next to that is probably ten thirty five tenths down in Austin. Okay.


[00:47:51] So it’s 10, 20 and 45 that you can expect to see the vehicles on in.


[00:47:55] So in Texas, snapshots as you’re taking the family to the Sunday after church dinner and you pass by the autonomous truck choosing to give him a wink. Yes. Let’s see if those robots the up blow their horn that.


[00:48:09] I love doing that as a kid. My kids don’t do that, and I think that’s one of those lost. That is your fault. It is my you should turn it. And boy, just like technology companies got to educate the marketplace on what they do need to help my kids figure out how their kids forecki. How did you miss that? We got to cut that part out so people know that.


[00:48:28] So let’s talk let’s broaden it back out. And, you know, when you think about this global India in Supply chain space, that’s changing by the second. It feels like some somedays. You know what? What issues or trends or something? Developments in the industry? What what are one or two things that are on your radar that you’re tracking or find more intriguing than anything else?


[00:48:49] Yeah, that this is a people driven business and that will put more focus on talent, rightly so, as you mentioned, on the customers and their experience.


[00:48:58] But I also think working better together that it’s not a zero sum game. A man that, if it was me, probably wouldn’t work well. Supply chain. And it’s an old adage you’re only as strong as your weakest link, right. And if you allow yourself to be so defensive in working with vendors, partners or quasi competitors, just look at the story I told about what one? The Alliance award. Imagine if the egos were in there, if there wasn’t an open conversation, if there wasn’t trust. You took people to get that over the line and a lot of different kinds of people, you know, and the supply chain is not just warehouses. There’s a lot of them. We actually have a capacity glut right now in warehouses going on. And that’s not a bad thing. And I think that’s you know, why we’ve seen an 11 year bull run in the economy. Not because I say this all the time. It’s not because necessarily any president or any Congress is doing anything. By the way, we’ve run deficits, we run the economy, people, not politicians. And no one should get credit for it, although there are things that can help. I think it’s because Supply chain has become really good at handling inventory. Inventory is cash. And if there’s much inventory and not enough demand, that’s when you start seeing recessions. And so I think the more we put people at the center of that who rely on good partners and good tools, we’re gonna continue to see a great economy. You know, and there’s not going to maybe be five percent growth, but I think I’d rather have 10, 11 years of two and a half to three percent than years where it’s low and years where it’s spiking. What we’re getting actually is stability. And hopefully we can’t get a surplus because we do have a deficit that’s getting pretty big. But, you know, and I think once again, it’s going to be the folks in the Supply chain that ultimately help that, too.


[00:50:37] Yeah. So how can we make sure? Well, of course, will include links in the show notes. How can folks learn more about you and connect with you and seriousness. And of course, we’ve talked about the podcast. We’ll include link there as well. But the Web site or so the adventure going to be clearly over here in Atlanta. Yeah. Jump start.


[00:50:59] Yeah. Oh, definitely. Sarah, this dot com and Sarah BCIS on Twitter and and me on Twitter. Adam Robinson CDM. So pretty lively community over the last year, if I have to say so myself, building there where I think we’re ussery or a big part of that. But there’s a lot of great folks out there on Twitter, so I really encourage more and more folks to get on there and join.


[00:51:21] So let’s dispel that notion. Rob Cook was I think there’s so many folks that think of Twitter, maybe then they were Trident or maybe maybe they’ve had a previous experience. Yes. Yeah. But to your point, there are from a news and content ideas from from really kind of interpersonal relationship communities. Yeah. Yeah. I mean it really is. I mean Twitter is such a get such a bad rap sometimes.


[00:51:43] Well you have a you have new found ability to refine what’s coming at you in Twitter. I mean it’s it’s Hurley timeline. Right. I came over and I felt overwhelmed by Twitter and lots of stuff that I was not interested in. Right now you can refine it much like you can on LinkedIn. You can refine what’s coming at you and you can you can limit it to what you’re interested in. So I think if you haven’t been on Twitter in awhile, give it a shot. Supply chain. Actually, yeah, it can actually be a valuable business tool.


[00:52:13] Yeah, I feel like we’re all buddies before we ever met, you know, and it’s great. I mean, we rely on each other a little bit. We help each other out and it’s fantastic. I think we’re all better for it.


[00:52:22] Absolutely. Absolutely. It’s kind of a airbrushed talks about a digital one these days.


[00:52:27] But, you know, they’re already in Supply chain, you know, having been the military Supply chain was the closest you could really get to that. That camaraderie in that that everyone is kind of pointing towards one mission which is taking care of the customer and the right things, the right price, right place on time. And there’s little that it spills over that sense of community that since the camaraderie that spills right over into a social media chain where it actually is Kathee like say social media can be social, you know.


[00:52:54] Absolutely. Absolutely. We have some good football discussions on there.


[00:52:58] I already know you guys are rooting for everybody. Super Bowl. I’m rooting for. But they deserve it.


[00:53:05] Yeah. Thank you. You deserve it. If D.


[00:53:09] Man, come on. He talk about a outlier. That guy is breaking the rules and I love it.


[00:53:15] Yeah, we did too. Yeah. Okay. We’ve been chat with Avin. Adam Robinson, marketing manager with Cirrhosis Will award winning organization.


[00:53:24] That’s right. And rightly acquired. So very, very hot commodity right now.


[00:53:28] Right. Well, you know what? After things kind of settle out and the wiring is kind of taking place and and things have gotten aligned and some of these awesome doors of opportunity y’all be able to walk through. Have you back? Absolutely. And we’ll get an update on kind of what lies ahead of that point. World dominance.


[00:53:45] That’s our header. The world is not going to be collaborative until we done.


[00:53:51] Well, that’s what Amazon Oracle is. Right. To our listeners, you can learn more about Sarah, this series, this dot com birley. Appreciate coming on, Adam. Thanks for having me. All right. So, Greg, we going to wrap up today on a couple of upcoming events we’re gonna be at.


[00:54:05] We invite our audience come out and checks out in person. In the meantime, if you can’t find what you’re looking for with it, should note something we’ve said here today. Previous podcast, you name it. Shoot us a note to Amanda at Supply Chain Now Radio and you have tried to be a bot for you. We’ll try to serve you as a resource as best we can. Okay. So what’s coming up top of the list?


[00:54:27] Well, depending on when this publishes, either will be or will have just been at reverse. Logistics association. Right? RLA.


[00:54:38] Org that is in Vegas baby for February 4th through the 6th.


[00:54:42] And thanks to Tony Serota, by the way, for getting us tickets to the Beatles Love Show, which we hear is one of the best in Vegas.


[00:54:48] Got to see Paul McCartney live last year. Not really as big moment. Mike Me, my kids in my life.


[00:54:53] Man Yeah, especially daughter who plays. Oh, yeah. For the four instruments that she walk away. Oh, she was. Yeah. They’re big into the Beatles. That’s their favorite band. Well, this this EPSA part puppet, after this event, we’re looking forward. We will have just been. That’s right. In Vegas, baby. That’s right there. We can edit all the other rest of it.


[00:55:10] Yes. We’re it’s all about reverse Logistics and return. So we’ll have some key takeaways from that show. On the other side. And then, of course. mutex.


[00:55:17] Yeah. motets show dot com. Thirty five thousand of your closest friends in Supply chain. You’re gonna be there? No, not this year. Our next shows, Home Delivery World, focusing on the final mile. I’m telling you, this Moto X thing is cool. They are building little conveyor systems and materials handling systems. It’s like tiny little warehouse. I see tiny. They’re 50 by 50 right now.


[00:55:39] Warehouses on the show floor. It’s amazing. That’s pretty cool. Yeah. Not the main one.


[00:55:43] It is. And on March 10th, with Moto X as a backdrop, they’re hosting our 2020 Supply chain Awards. We’re excited to have Kristian Fisher, president CEO of Georgia-Pacific, as our keynote sponsorships, registrations and nominations are still open in particular. It’s not innately nominations, but nominations. We’ve got a slew of them. But here we as we move into the final stretch, we have made February 15th our deadline. So get those in. So to quit your ls there, as Greg mentioned, mode X showcase mode X is free to go to. Yeah. Excellent networking, great breast best practice sharing and kind of market intel gathering MDX show dot com. And then of course, Lina Supply chain words. We have a very convoluted Eurail for this one. Note with Greg.


[00:56:25] Very complicated. Yes, it’s the Atlanta. It’s Atlanta. Supply chain Awards dot com.


[00:56:31] We dropped the the like they said, a social network. Right. Drop of the snow. Yeah. I don’t know how we came up with that. Our grasp for the obvious is incredible. Adam consulted with us as well. It’s probably my fault. I’ll take the blame by then.


[00:56:45] Amy, the Association for Manufacturing Excellence is bringing its lean summit back to Atlanta. Great regional event. Although last year we had folks coast-to-coast big team from California came out May 4th to the 7th and be all about lean contains improvement manufacturing, best practices. We are going to be on site streaming live on May 4th as that event kicks off A.M.E. DOT award or for any of these events. You can check out our events tab at Supply Chain Now Radio dot com to learn too, because it’s changing fast.


[00:57:14] It is changing. We have shows that are coming up and some that are too far out to announce. But even radio, we’re going to have a busy summer. Yes, even radio is disappearing. We haven’t we have really, Chad as a whole. You haven’t noticed Lu re-brand. If you’re if you’re watching this on YouTube. Yes. You can see our new brand. We did drop radio because we felt like forewords was too much. And and clearly sometimes one word for me is too much. And my children don’t know what a radio is.


[00:57:42] So my non-evil well, so really enjoy the conversation. Vay Yeah, another great episode to our audience. Be sure to check out other upcoming events, replays of our interviews, other resources at Supply chain. Now Radio Okarma still in New York. You can finally sample podcast SoundCloud, Spotify, YouTube, Google Play where you find the freight project podcast. Be sure to subscribe to your missing thing on behalf the entire. Team Scott Luton here wishing you a wonderful week ahead and we’ll see you next time on Supply chain Now.  Thanks everybody.

Adam Robinson serves as Marketing Manager for Cerasis, where he oversees the overall marketing strategy for the company including website development, social media and content marketing, trade show marketing, email campaigns, and webinar marketing. Cerasis is a third party logistics company that has a strong focus on technology and managed transportation services. The company was recently acquired by GlobalTranz, one of the world’s largest logistics services providers and 3PLs. Learn more about Cerasis:

Greg White serves as Principle & Host at Supply Chain Now Radio. Greg is a founder, CEO, board director and advisor in B2B technology with multiple successful exits. He recently joined Trefoil Advisory as a Partner to further their vision of stronger companies by delivering practical solutions to the highest-stakes challenges. Prior to Trefoil, Greg served as CEO at Curo, a field service management solution most notably used by Amazon to direct their fulfillment center deployment workforce. Greg is most known for founding Blue Ridge Solutions and served as President & CEO for the Gartner Magic Quadrant Leader of cloud-native supply chain applications that balance inventory with customer demand. Greg has also held leadership roles with Servigistics, and E3 Corporation, where he pioneered their cloud supply chain offering in 1998. In addition to his work at Supply Chain Now Radio and Trefoil, rapidly-growing companies leverage Greg as an independent board director and advisor for his experience building disruptive B2B technology and supply chain companies widely recognized as industry leaders. He’s an insightful visionary who helps companies rapidly align vision, team, market, messaging, product, and intellectual property to accelerate value creation. Greg guides founders, investors and leadership teams to create breakthroughs that gain market exposure and momentum, and increase company esteem and valuation. Learn more about Trefoil Advisory:


Scott W. Luton is the founder & CEO of Supply Chain Now Radio. He has worked extensively in the end-to-end Supply Chain industry for more than 15 years, appearing in publications such as The Wall Street Journal, Dice and Quality Progress Magazine. Scott was named a 2019 Pro to Know in Supply Chain by Supply & Demand Executive and a 2019 “Top 15 Supply Chain & Logistics Experts to Follow” by RateLinx. He founded the 2019 Atlanta Supply Chain Awards and also served on the 2018 Georgia Logistics Summit Executive Committee. He is a certified Lean Six Sigma Green Belt and holds the APICS Certified Supply Chain Professional (CSCP) credential. A Veteran of the United States Air Force, Scott volunteers on the Business Pillar for VETLANTA and has served on the boards for APICS Atlanta and the Georgia Manufacturing Alliance. He also serves as an advisor with TalentStream, a leading recruiting & staffing firm based in the Southeast. Follow Scott Luton on Twitter at @ScottWLuton and learn more about SCNR here:


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